Janine Marin - communications expert
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Ready to tell powerful stories with video?

Leveraging video storytelling is a powerful strategy to promote and grow your government department’s brand and connect with your community online.

The secret to compelling content? A powerful idea, authentically delivered. And that’s where video comes in. Gone are the days when your audience expects highly-produced videos online. Today, videos are social, more interactive, less elaborate and quickly delivered.

In this half-day or full-day practical workshop you will learn the technical skills to shoot, edit and publish videos straight from your phone, ensuring future content is captured rather than it being a missed opportunity to engage with your community.

The full-day workshop includes a strategic component to publishing and evaluating your video success on social media.

Did you know?

Video promoted on social media generates 1200% more shares than text and images combined.

Facebook videos receive 135% more organic reach on average than a Facebook photo. 

Video storytelling & strategy training:

  • Examples of government agencies producing engaging video
  • Shooting techniques to achieve the best quality video
  • How to get the best light, framing and sound
  • Adding titles, lower thirds, colour adjustments, transitions and music
  • Exporting the final video in the best format for different mediums
  • Presenting and interviewing techniques
  • A strategy and content plan to publish your videos for maximum impact
  • Video tools and apps

Added value

  • Video producing essentials kit – everything you need to create quality videos
    (value $800)
  • Video templates (value $1,500)
video storytelling and strategy workshop janine marin


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