Janine Marin - communications expert
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Social media training for government

"Give a Man a Fish, and You Feed Him for a Day.

Teach a Man To Fish, and You Feed Him for a Lifetime"

Janine is a social media and digital specialist, who using her government experience, is dedicated to teaching government agencies the power of social media though her workshops and supporting them through her government social media solutions.

Deloitte study found that only 34 percent of government organisations surveyed had sufficient skills to execute its digital strategy, and just 33 percent of government employees said they were provided the right resources or opportunities to obtain the digital skills they need.

Janine's social media workshops, which are designed specifically around your organisation’s goals and needs, help break down these barriers. Interactive, engaging and hands-on, these half-day or full-day sessions aim to teach you practical, valuable skills that can be put to use immediately.

Workshops can be done across Australia face-to-face and online (for international departments), and 1:1 mentoring is available.

Social media workshops: content, risk and community

State, local or Federal Government

Social media fundamentals masterclass

During the full-day workshop, participants will learn about the current social media landscape, the fundamentals of a winning social media strategy, how to plan and create compelling content, what tools are right for their department, effective community management and how to evaluate social media channels.

Social media strategy

Strategy essentials for social success

During the full-day workshop, participants will learn how to develop a strategy that is practical, sustainable and adaptable to the changing pace of social media. At the end of the workshop participants will walk away with a draft social media strategy and templates, which will help them complete the strategy at work.

Video storytelling

Ready to tell powerful stories with video?

In this half-day or full-day practical workshop you will learn the technical skills to shoot, edit and publish videos straight from your phone, ensuring future content is captured rather than it being a missed opportunity to engage with your community. The full-day workshop includes a strategic component to publishing and evaluating your video success on social media.

Education Departments

Teaching teachers about social media

This full-day OR half-day workshop teaches education professionals how to harness the power of social media to create a safe and engaging online environment. Topics include developing social media strategies for parent, student and teacher interaction, protecting the reputation of your school and your staff online and more.

Councillor Social Media training

Maximise influence with minimal risk

This half-day interactive workshop will give Councillors, General Managers and executives an overview of the most influential social networks and their value, and show them how to use social for their benefit and that of Council’s, so their social presence positively impacts business objectives.

Content marketing

Creating content that sticks and connects

A good content strategy will save you time creating and publishing content, and ensures your content gets seen by the right people. In this full-day workshop participants walk away with a plan to produce content they can implement immediately that increases brand awareness and customer connection.  

Social media for communications

A deep-dive into managing social media

This workshop is designed specifically for Communication teams to help them manage social media across the organisation. This full-day training introduces processes to streamline content requests and approvals, strengthen governance, and covers social media advertising, analytics, strategy and content. This also includes a review of the department's social media presence with recommendations.

Social media for parents

Helping parents understand social

The rapid pace of social media changes and the fast adoption of it by youngsters means parents have a duty of care to understand social media, so they're better equipped to help their children navigate this space as safely as possible. Seminars vary in duration and can be conducted at schools or private venues.

Don't find what you're looking for?

Speak to Janine about your organisation’s needs and she’ll develop a bespoke workshop to help you reach your goals

Need help developing your social media strategy, social media policy or content plan? See Janine's government social media solutions.

Why Janine?

Janine has a background in State and Local Government, has trained more than 17 government agencies, is also the lead social media trainer for Local Government NSW and holds the honour of being the first Australian ever to speak at GSMCON17, America’s biggest government conference. In short, she knows her stuff and she’s ready to share.

Andy Roberts

Port Macquarie-Hastings Council

Great training session that Janine conducted for Port Macquarie-Hastings Council. A good balance of strategy and practical tools and advice. Would highly recommend.

John Carse

Northern Sydney Regional Organisation of Councils

Janine's experience in both private and public sector enabled her to tailor the course for local government with relevant examples addressing the issues we face and with excellent resources for our future needs.

Cindy Smith

Cootamundra-Gundagai Regional Council

Enjoyed this training thoroughly, I could not wait to get started with everything. I have had a chance to delve into the tools and resources you talked about and found them to be invaluable. Thank you.

Ready to embrace social media and supercharge your engagement?

Contact Janine now to discuss your social media workshop or training session.

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