Stand Out & Serve: Strategic Communication for Councillors & Government Leaders
Your all-in-one training for social media presence, content strategy, and risk awareness in government.
Tailor-made strategic training for councillors, communications teams, and executive leaders who want to build trust, avoid digital risk, and become a credible voice in the public arena.The Problem
In today’s digital landscape, councillors and community leaders are expected to be visible, responsive, and professional — both in person and online.
But without the right tools, that visibility can come with risk:
- Social med posts that get misinterpreted or go viral for the wrong reasons
- Fear of saying the wrong thing and facing backlash
- Uncertainty around tone, voice, and what’s appropriate to share
- A growing disconnect between the community and those elected to serve it
This training exists to change that.
Stand Out & Serve: Strategic Communication for Councillors & Government Leaders
This live, tailor-made interactive training equips councillors, mayors, and community-facing leaders with the skills to communicate online with purpose, professionalism, and impact. More than just social media tips, this session is about building public trust, understanding your legal responsibilities, and showing up online in a way that reflects the values of public service.
🔍 What You’ll Learn
Understand the expectations of elected officials in digital spaces — and what your community is looking for from you.
Stay Compliant
Ensure your social media activity aligns with the NSW Office of Local Government’s Model Social Media Policy and other key regulations.Craft Tone & Build Trust
Communicate with clarity and respect, even in challenging situations — and strengthen your reputation as a credible leader.Platform Clarity
Know what to post (and where) on Facebook, Instagram, LinkedIn and more — without getting overwhelmed.Create Content With Confidence
Learn practical ways to show up on camera, use video effectively, and connect with your community in a format they actually watch.Handle Conflict & Crisis Calmly
Respond to criticism, misinformation or online tension without fuelling negativity or breaching your code of conduct.Protect Your Reputation
Spot legal, reputational and emotional risks — and know how to avoid them while maintaining a visible, engaged presence.
👥 Who This Is For
✅ Councillors, Mayors and Deputy Mayors
✅ Communications teams supporting elected officials
✅ Governance and executive teams with a community-facing remit
📍Delivery Options
Available as:
– In-person workshop
– Virtual
💼 What’s Included in Your Training
Each participant receives a tailor-made digital toolkit designed to support long-term success — beyond the session.
🧰 Councillor Communication Toolkit
Practical tools to help you plan, post, and respond with confidence:
Ready-to-use caption templates for Facebook, Instagram & LinkedIn
Sample replies for common challenges (e.g. criticism, misinformation)
Platform cheat sheet: what works where, and tone-of-voice tips
⚖️ Legal & Policy Quick Guide
Stay compliant and informed with a one-page summary of the NSW OLG Model Social Media Policy:
Key legal do’s and don’ts
Risk hotspots to watch for
Tips to avoid common online pitfalls
🎥 Video & Reels Starter Guide
For leaders who want to show up on video — without the overwhelm:
Step-by-step filming tips (no fancy gear needed)
Easy video prompts to boost visibility
Reels guidance for busy councillors and camera-shy leaders
🗓️ Visibility Planner
A monthly planner built for consistency without burnout:
Content themes tailored to public service
Awareness dates and event ideas
Space to map out posts that reflect your values
Whether you’re booking for yourself or your whole team, this training will give you the tools to lead online with clarity and integrity.
📩 Pricing available upon request
Custom packages available for individuals, teams, and councils.
Ready to stand out & Serve?
👉 Enquire now to book your session or request a quote via Janine@janinemarin.com.au
